Thursday, August 7, 2008

Shock and awe

I know this is a completely negative entry but I really can't resist. You've been warned- this is tirade territory... enter at your own risk.

That being said: My mother always told me never to say "hate" - but I hate American Apparel. I remember the days when the aura around AA was so bright you needed a pinhole camera so as not to burn your eyes... when they were lauded as the best, reasonably priced, non-sweatshop provider of American-made wearables.

And it's been well documented that the owner of the company (Dov Charney) makes no bones about sexualizing his workforce and objectifying women in general. Countless magazines have interviewed him in various states of undress and he has been involved in at least five lawsuits with former employees. People are aware of this.

But what adds insult to injury is that on top of all of the disgusting, back-office issues that swirl around American Apparel like a filthy tornado of shame- they make really crappy, ugly clothes. I walked into their Capital Hill store recently out of curiosity and was faced almost immediately with a guy in (what looked like) 70's gym shorts, a t-shirt, a bandana-style scarf around his neck and a terry-cloth headband. He was an employee. Venturing downstairs to the women's department I encountered two women, equally barely dressed. Also employees. One wore a cotton/lycra dress with a severe v-neck, dropping below her chest line and moon boots. The other sported gold lame hot shorts that exposed the thigh and actual bottom of the backside, paired with a massively open-neck shirt hanging precariously off one shoulder.

And now they're marketing this crap as "back to school" fashion? I'm no prude and I enjoy baring a little skin here and there but come on? How is it that this loathsome company has bewitched 20 and early 30-somethings to buy and wear their clothes with such a debaucherous back story and an obvious lack of taste?

... Really?

I mean, really.

Okay.

I'm done.

1 comment:

Mary T. said...

WTF is that model wearing? It looks like a wrinkly nightshirt on top of hose and heels. Is she going for Julia Roberts in Mystic Pizza or something??

American Apparel blows. In more ways than one.